About General Floor

The wholesale flooring partner for building and flooring professionals across NJ, PA, and DE, providing expert support, massive inventory, and trusted brands for over 40 years.

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Why Choose General Floor

For more than four decades, General Floor has helped trade professionals plan, source, and deliver beautiful, lasting flooring results. With 18 locations, extensive in-stock inventory, and knowledgeable support, we make it easier for pros to stay productive and keep projects moving.

A Trade-First Partner
We operate exclusively as a wholesale distributor, focused on supporting contractors, installers, builders, property managers, and design professionals. Whether you need materials for a single job or consistent supply across projects, our goal is the same, to help you stay productive and serve your customers with confidence.

Regional Strength, Personal Support

Our local teams combine product expertise with responsive service. We help pros save time and simplify every step of the process.

Reliable Access to Top Products

We stock leading brands of carpet, hardwood, luxury vinyl, laminate, and tile — all backed by professional guidance and sample access to streamline decision-making.

Making it Easy for the Building & Flooring Pro – for 40+ Years

Who We Serve

Building & Flooring Professionals

Contractors, builders, installers, and tradesmen who count on consistent supply, technical support, and trusted wholesale pricing.

Property Management & Commercial

Managers and maintenance teams for multi-unit housing, office, and commercial facilities needing durable products and quick turnaround service.

Design & Specification Professionals
Interior designers and flooring specifiers collaborating with trade partners — supported with product knowledge and documentation for smooth project hand-offs.

We’re Here to Help

Have questions about product selection, performance, or availability? Our team of flooring specialists is ready to help.

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